Bottom-Up Design

Sustainability is an outcome of the way we choose to live our lives. In fashion it has potential to flow not only from garment design and production, but also from the choices all of us make, as users of clothes, on a daily basis: how we invest in, imagine, understand and use our garments. As such, opportunities to transform the sustainability potential of clothes are widely distributed throughout the population and not just reserved for designers, production managers or the fashion cognoscenti. These individual practices of resourcefulness and thrift in some cases and household provisioning and social defiance in others, are far from earth shattering in nature. Instead they impose a human scale and intimacy on sustainability ideas. Yet perhaps this is their real contribution. For making a change to a seam or wearing a garment as part of an alternative ethic are eminently do-able activities and within the reach and influence of us all.

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