New Point of Departure for Fashion and Sustainability

Despite evidence that highlights the major limitations of dealing with sustainability issues primarily in a business context, this context continues to dominate the environmental response of the fashion sector. The craft of use offers a different point of departure for fostering change, by favouring sensitivity to people's lived experience rather than industrial or commercial ideas about what sustainability actions are or should be. It sees sustainability in fashion as a political challenge more than a technical one, exploring its relationship with consumerism alongside alternative ways and infrastructures of consumption. It builds ideas of a new responsibility in fashion tied to new knowledge, skills, satisfaction and connectivity in the life world of users of clothes: the craft of use.

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